Make Your Donor the Hero, Not the Sidekick

  • On October 17, 2017
A few of you reached out to us after our last email to ask what we meant when we said “Show your donors … what their gifts do. They want to help people. They want to change the world. Show them how their gifts make that happen.” Do you want to know how to make your […]
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Don’t Wish. Plan.

  • On March 7, 2017
When it comes to fundraising, are you guilty of wishing instead of planning? Lots of intelligent, experienced professionals are. They fall into the trap of simply believing that they’ll raise more money, year over year, just because that’s what they hope will happen. You’ll hear them say things like this: “We raised $200,000 last year, so we should be […]
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The Secret to Amplify Austin Success

  • On January 10, 2017
Happy New Year! We hope you’re ready to face 2017 with enthusiasm and a renewed sense of purpose. It’s never easy to change the world! Keep that in mind, and remember that your steady efforts are making good things happen. Speaking of steady efforts … that’s actually why we’re writing to you today. Because in […]
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More Last-Minute Year-End Planning

  • On December 12, 2016
A few weeks ago we gave you some strategies to help you think about year-end fundraising. But at Corcoran HQ, we believe in acknowledging reality. That was just before Thanksgiving! You probably wrapped up everything urgent and left for the long weekend without a look back. Hey, we don’t blame you. You work hard. And […]
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Here’s How to Build a Great Year-End Campaign

  • On November 10, 2016
How are you feeling about your year-end fundraising plan? We hope you’ve got a letter printed and ready to drop. But – even if you haven’t had the chance to do anything but worry about it yet – we’ve got some ideas for steps you can take to maximize your return. STEP 1 – FIND […]
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Why We Hate #GivingTuesday

  • On September 11, 2014
It’s hard to argue against any day that encourages people to be charitable and support good causes. But here goes. We believe nonprofit organizations would do well to ignore Giving Tuesday, because it represents everything that is wrong with nonprofit fundraising. In a nutshell, it doesn’t encourage an authentic conversation with donors about what matters […]
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